![]() When working with video - especially when getting started - try to emotionally distance yourself from your work so that you can look at it with fresh eyes. The second version of the video (the version embedded above) ended up being much better, and I was glad to have made the edits. It took some honest, hard-to-swallow criticism from colleagues to convince me to edit the video. When you’re close to your work, it’s easy to get married to it and become blind to its flaws. Although I learned a ton in the process, I quickly latched on to a few of the techniques that I wanted to use and had trouble distancing myself from them when I was finished. I’ll admit that I was pretty proud of the first version of the video. Point the camera at the device and show what it does.Įven though the approach to this video was more simple, I still ended up having to make two videos in order to come up with something we felt we could ship. If you’re shooting your first video of a mobile device, I’d recommend leaning in the direction of how we shot the Android video. There are no actors, and the only narrative is what you pick up from the user interface. The first thing you’ll notice about the Trello for Android video, compared to the Trello for iPad video, is that it’s much more direct. Camera we could have used: Canon Rebel (T2i and up) with 50mm lens.The Trello board we used to track shots and stay organized.Additional resources from the Trello for iPad video: Given more time, we might have touched up the video some more (for example, we might have made it shorter), but it made more sense to ship what we had while we were still being featured in the App Store. There is a wealth of information available online to learn how to work with video.Īpple decided to feature the Trello iPhone app while we were still finishing up the iPad app - an amazing opportunity, but this also meant that we had to hurry to finish the video so we could release the iPad app. Making a video for the first time was quite challenging, but I was surprised at how quickly we were able to overcome a lot of the technical challenges and come up with a final product (I finished the editing within Premiere Pro’s free trial period). This meant we had to learn a lot as we went along. You really have to play with your search query to get results that show making video of an iPad, and not with an iPad). We did the requisite Googling for “how to shoot video of mobile,” but didn’t find a lot of helpful information (this is surprisingly difficult. Our aspirations weren’t so ambitious, but we were encouraged to try our hand at video. Their video was amazingly successful, and was likely a major factor leading up to their eventual acquisition by Dropxbox. We learned from the Mailbox team that they produced the video in-house. ![]() Our decision to produce a video for the launch of the Trello iPad app came after we watched the Mailbox app video. The post below is going to cover some of the thought process that went on behind the scenes. The video above shares some production techniques that we learned while setting up a camera and lighting to shoot video of a mobile device. ![]() We’ve made two videos to showcase our mobile apps for Trello, and wanted to share our experience with the process.
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